As you can imagine, the Covid-19 pandemic has had rippling effects around the world. Among them are workplace stress, layoffs, a shortage of employment opportunities, an inability to meet basic needs, anxiety disorders, and a host of other problems. Nevertheless, as the saying goes, “It is better to light a candle than curse the darkness,” and that is exactly what everybody began to believe and perceived digital networks to be their salvation.
As the new era of digital marketing unfolds, the following factors will be influencing consumers’ digital behavior:
A New Wave of Skill-Learning
YouTube has been an excellent medium for many digitally savvy viewers to resume a childhood passion or to learn a whole new skill set. Video tutorials have become increasingly popular. Several companies have created ‘How To’ videos to take advantage of this. There has also been a revolution in educational technology. There are many fields in which people find their passion, including cooking, learning new languages, self-care, yoga, meditation, etc. As a result of this phase of lockdown, everyone’s perspective on self-care and skill development has changed.
An Increase in Home-Based Businesses
The pandemic led to people turning their hobbies into businesses. There is something for everyone- from resin-based jewelry to organic shea butter, the stage is set for home businesses to thrive. People are using their homes as their new ‘workspace’, and I’m amazed at the pace at which this trend is gaining traction. Thanks to platforms like Etsy, Meesho, and Instagram for making these dreams come true! Home-based businesses are prevalent in states like Maharashtra, Delhi, and many others. These young start-ups received strong support from Mumbai’s creative advertising agencies, which presented their proposals on several platforms.
24X7 Screen Time
As a consequence of disrupted sleep patterns and the ever-evolving WFH culture, consumers are spending 1.5X more time on screens. The consumption of social media has grown exponentially. Instagram is the new Facebook+TikTok+Snapchat package (Facebook+TikTok+Snapchat). Influencers and advertisers have more influence than governments when it comes to adopting new patterns. People of all ages enjoy streaming services such as Netflix, Amazon Prime, and Hotstar. TV shows and movie shooting were restricted, which was one of the main reasons why these platforms were developed. The audience had limited viewing options, but these OTT platforms offered a wide selection.
Introspection
Increasing levels of stress, anxiety, and fear have led to a slew of mental health problems and breakdowns. Self-care has become a way for people to cope. It’s okay, gyms are closed. Internet trainers provide one-on-one training. This is for those who cannot attend a Yoga session. The option of joining pre-recorded sessions is also available. Everything can be accommodated. You name it, and it can be done for you.
The advent of covid has made digitalization a must. As a result, online transactions and payments cannot be ignored.
VFM is the Future
With jobs being lost and wages being cut, consumers are now more competitive than ever. Many high-end brands have closed their doors since customers no longer feel the need to spend a lot of money on them. This relates to the fourth point as well. Those products with positive customer feedback, however, flew off the shelves. Among them is Mama Earth. During the pandemic, EOSS was the only thing that kept brands alive.
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